This article originally appeared in CRN. To see the original article click here.

Morpheus launches in UK with BigTec

Vendor enters UK channel as analyst says demand for cloud application management is set to increase

Cloud application management vendor Morpheus has appointed BigTec as its sole distributor in the UK as it launches in the channel.

The California-based vendor specialises in multi-cloud orchestration and was originally designed as an in-house tool for its parent company Bertram Capital.

Jason Dance, managing director of BigTec UK, said: "Morpheus sits above the private estate and the public estate, regardless of whether it is Amazon, Google, Microsoft etc. It is a single pane of glass from a management perspective and a reporting perspective. It enables an IT department to embrace the public cloud but manage it like a private cloud.

"With our vendor selection, we select what we think is best of breed. It is really key to us when we talk about multi-cloud that we are not limiting our end-client and reseller opportunities to a single cloud [and] Morpheus embraces all the public clouds."

Dance said BigTec – part of the Exclusive Networks group – is initially looking to recruit only a small number of partners for Morpheus.

"[Morpheus] brought us on to get an accelerated route to market and scale," he added. "One of the advantages you have working with the Exclusive group is the reseller relationships that we have globally. We offer a route to potentially 9,000 reseller partners globally. But the worst thing you can do is over-distribute in the early stages, so we are looking to work with a handful of resellers."

BigTec has seen most interest about Morpheus coming from larger partners, Dance said. But he added that the distributor's business model means it is also looking to work with smaller resellers.

"The beauty of the fact that we have a broad portfolio is that we are attractive to smaller, more focused resellers as well as the global system integrators," he explained.

Donna Scott, distinguished analyst at Gartner, said the demand for cloud-application-management tools such as Morpheus is still fragmented but the demand will grow as businesses decide how they want to manage their cloud services.

"The market for cloud computing is growing quite substantially. On average it is growing around 15 to 16 per cent. Most enterprises haven't figured out how they want to manage their cloud services. The more that is developed in the public cloud, the clearer it will be where the holes are in management and governance. Because of this, I definitely think the demand for management tools will grow," she said.